It's not very often you get to work with one of the most iconic brands in America. When Borden approached us to update their look and refresh one of the most beloved generational mascots -- you better believe we took it seriously.  Under the creative direction of Borden, I created iterations upon iterations of Elsie's new look, and ultimately simplified and modernized the new brandmark. From there, I worked on developing the new design language of the packaging and laid the groundwork for their relaunch.​

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Created in collaboration with the good folks at Brandcory